Woo-whee it’s been a while!

roxannestonemkt — Sat, 26 Jun 2010 22:55:30 +0000

Busy, busy, busy! I can’t believe it’s been almost nine months since I posted! But, after a very busy nine months wrapping up a project, I’m back in action and ready to add new clients to my wonderful list of existing clients.

In the nine months that I’ve been tinkering away, I have added low-cost photography services to my list of offerings. It happened rather organically. A friend asked me to take some pictures of her one-year old daughter and then design her first birthday invitation. Once the invitations went out, orders for other children’s invitations followed. With my knowing Adobe Creative Suite 4 (which includes Photoshop & Illustrator), it was easy to add these personal marketing products to my offerings. I’ve been an avid photographer all my life, however, I don’t claim to be a professional one…not yet, anyhow. I do dream of launching Roxanne Stone Photography one of these days, but for now, it’ll just be a component of Roxanne Stone Marketing. I’ll be uploading photos here soon, so check back to see my work.

I’m still offering my inexpensive marketing services for small business owners. People contact me so often and say, “But I can’t afford marketing!” and my response is, “You can’t afford not to have some marketing.” Unless you’re very, very lucky, you have to do some type of marketing to get exposure. And, that marketing doesn’t have to be expensive. I do it all: flyers, ads, Google AdWords, Press Releases, product brochures, web site design – the works.

If you have a project you need some help with, send me an email and let’s talk about it! No project is too small …. but some are too big! If your project is out of my realm of abilities, I’ll refer you to one of my trusted cohorts!

Glad to be back online & hope to talk to you soon!

Roxanne

RSM Project Launch: Stone Company Website

roxannestonemkt — Thu, 15 Oct 2009 19:56:25 +0000

Another Roxanne Stone Marketing project has launched! And, this one is near and dear to my heart, as it’s my husband’s website: Stone Company, LLC

The Stone Company, LLC - A Denver-based construction company.

So You Want To Start a Blog

roxannestonemkt — Tue, 29 Sep 2009 22:26:09 +0000

It seems if everyone is catching on to the power of having a blog. However, not everyone is catching on to the idea of how to write properly for a blog. I think it’s primarily because blogs are easy so to launch and your average wannabe blogger has no idea how much time and effort goes into a good blog post. For those of you who are thinking of starting a blog, are struggling to keep up with your blog, or want to increase your readers, read this awesome article, How NOT To Suck At Blogging, from the Man vs. Debt blog. It’s a generous helping of tips and suggestions for writing a blog people will want to read.

Creating Unique Inbound Links

roxannestonemkt — Sun, 27 Sep 2009 20:00:11 +0000

It’s easy to provide outbound links from your website, but what crawlers really like to see are relevant inbound links. Getting an inbound link to your website from an established company, such as CNN.com, is easier than you may think. Take this example. I simply posted a comment to a CNN Small Business Q&A forum and inserted my e-commerce url in my comment. I’ve received many hits to my website from this post, and it has strengthened my position in search engine rankings. I use this technique on a selective basis, and only when I have something relevant to offer to the conversation. Comments are reviewed and approved before being posted, so this approach does take some effort, but it’s a good payoff for creating strong inbound links to your website.

Social Media: You Gotta Have It

roxannestonemkt — Wed, 23 Sep 2009 17:00:54 +0000

Think you don’t need Twitter or other Social Media outlets to improve your business? Think again. This article from Mashable outlines the four ways Social Media is changing business.

10 Common Mistakes in Logo Design

roxannestonemkt — Thu, 25 Jun 2009 14:50:33 +0000

Ready to launch your new business?

It’s one of the most exciting times in any new start up: developing your identity. More specifically, your logo. This is the stage where dreams get put on paper and your business feels “real”. But be careful, there are some simple (and not so simple) hurdles to jump when it comes to logo design. This wonderful article by Smashing Magazine on the 10 common mistakes in logo design is a must read if you’re gearing up to design your logo.

From CNN Money, Ask & Answer

roxannestonemkt — Mon, 22 Jun 2009 16:06:51 +0000

Free sites such as PitchRate.com and Help A Reporter Out narrow the gulf between you and the media. If you have an area of expertise or compelling personal story behind your business, sign up on those sites and put your shingle out. If it’s relevant to a reporter or producer, they will contact you. And it’s not just free until a story happens– it’s completely free.

Read entire article

Family Plaque

roxannestonemkt — Fri, 19 Jun 2009 01:07:21 +0000

Yep, I do these, too.

Roxanne Stone Marketing answers one simple question for you:

roxannestonemkt — Sun, 07 Jun 2009 18:47:12 +0000

To work or to network? There never seems to be enough time for both.

Feeling overwhelmed by Twitter? Let me help. I can create and manage your Twitter account. You decide how much or how little you want to Tweet, and I’ll take care of the rest.